Author: Doreen Becker
Publisher: William Andrew
Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials. Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both. Provides an expert assessment of future trends in color, helping color manufacturers to understand how their customers and brand owners select colors Covers the critical issues of stability, color measurement, and new methods of incorporation, helping engineers evaluate color performance in different designs, materials, and lighting conditions Helps readers stay ahead of the competition with discussions of important regulations and trends in ‘green’ colors and product design
Author: Regina Lee Blaszczyk, Ben Wubs
Publisher: Bloomsbury Publishing
The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.
Author: Eundeok Kim, Ann Marie Fiore, Hyejeong Kim
This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.
Author: Leatrice Eiseman
Publisher: Capital Books
From home decor and gardening to fashion and health, color expert and bestselling author Eiseman answers more than 150 commonly asked questions in this beautiful guide to the influence of color.
Author: Marilyn DeLong, Barbara Martinson
Publisher: A&C Black
From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.
Author: Leatrice Eiseman, Keith Recker
Publisher: Chronicle Books
Summer is the best season of all. Dive into this collection of poetic and mesmerizing images curated by photographer Joanne Dugan. Quotes from writers and luminaries intermingle with interpretive vignettes that instantly evoke the perfect summer moment. Enjoy the adventure and stillness of your favorite season all year round withSummertime.
Publisher: Harry N. Abrams
Using the Pantone color identification system, an artful first colors book introduces children to nine basic colors and twenty shades of each, illustrating the concept of one color name referring to a variety of dark, light, and in-between tones.
Author: Evelyn L. Brannon, Lorynn R. Divita
Publisher: Bloomsbury Publishing USA
With real life industry examples and case studies, this text provides students with the knowledge and practices used by professionals to forecast fashion trends.
Author: Sébastien Thomassey, Xianyi Zeng
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Each chapter starts off with an example of a data-driven AI technique on a particular sector of the fashion industry (design, manufacturing, supply or retailing), before moving on to illustrate its implementation in a real-world application
Author: Catherine Larose
After years of living a beige existence, Cat Larose, international color marketing expert, finally added a little color to her own life. All it took was a Paris sunset and a little red suitcase. Everyone wanted Cat's life. She had a handsome husband, a stylish home and a fascinating career as an international color-marketing consultant. Work took Cat to some of the world's most beautiful cities but something was missing: ironically, it was color. One day she found herself in Paris watching a sunset and, in a moment of clarity, she caught a glimpse of her sepia-toned future. When Cat got home, she did what she'd longed to do for years. She decided to paint her bedroom a magnificent Bordeaux red and put an end to her beige existence and her marriage. That was the beginning of a new life. Any Color but Beige is a bright, funny, genuine account of one woman's search for love in the deep end of the dating pool. None of the self-help books prepared Cat for the often funny, occasionally puzzling, sometimes sad but always colorful dating adventures with an international cast of frogs, princes and players. Cat makes the classic female mistake of thinking that love is a life preserver. Until one day she learns to swim.
Author: Jonathan Faiers, Mary Westerman Bulgarella
Publisher: Bloomsbury Publishing
Color speaks a powerful cultural language, conveying political, sexual, and economic messages that, throughout history, have revealed how we relate to ourselves and our world. This ground-breaking compilation is the first to investigate how color in fashionable and ceremonial dress has played a significant social role, indicating acceptance and exclusion, convention and subversion. From white used for pioneering feminism to the penchant for black in post-war France, and from mystical scarlet broadcloth to the horrors of arsenic-laden green fashion, this publication demonstrates that color in dress is never straightforward and is as mutable, nuanced, and varied as color itself. Divided into four thematic parts – solidarity, power, innovation, and desire – each section highlights the often violent, emotional histories of color in dress across geographical, temporal and cultural boundaries. Underlying today's relaxed attitude to color lies a chromatic complexity that speaks of wars, migrations and economics. While acknowledging the importance that technology has played in the development of new dyes, the chapters explore color as a catalyst for technical innovation that continues to inspire designers, artists, and performers. Bringing together cutting-edge contributions from leading scholars, it is essential reading for academics of fashion, textiles, design, cultural studies and art history.
Author: Tina Sutton, Bride M Whelan
Publisher: Rockport Publishers
DIVThe Complete Color Harmony is from Rockport Publishers' best-selling series that includes, Color Harmony and Color Harmony 2. This book expands upon the two previous editions for the most comprehensive color reference to date. Along with some basic color theory, the book provides hundreds of one, two, and three-color combinations selected to reflect a range of moods and adjectives. This edition includes information on creating special effects using metallic and fluorescent color palettes, as well as an entirely new section devoted to the psychology of color. In Complete Color Harmony, authors Tina Sutton and Bride M. Whelan help readers determine their best colors and suggests why some colors may inspire their creativity while others don't. The book also includes two new color palette sections reflecting black and white as the color base, along with an expanded and updated Color Trends section that discusses not only trends and how they are predicted but gives advice on how to be a trend spotter. /div
Author: Marni Jameson
Publisher: Da Capo Press
From one of the most widely read home-improvement gurus, a funny, witty story about the evolution of a house and a family, filled with practical tips for those looking to make the most of the space they have.